At MMI we’ve completely, totally, and fully embraced the reinvention of our industry (a.k.a Brian Solis’ PR 2.0). And thank you Lauren for sharing your thoughts on our book club! Let me tell you it takes a lot of reading and research of the latest tools to do this, but we do it because it is fun and we understand that this knowledge and know-how will yield the best results for our clients. 
We want to show them that the tools of the trade have changed how they can communicate with their public. While this revolution of our industry has our heads buzzing, we will never lose sight of the basics. And since lists make for good blog reading, here is mine on how we deliver good PR at MMI.
- We will get to know you and your business so that we may be knowledgeable communicators of your products/services/people.
- We will get to know our media and bloggers, read their articles and blog posts, so that we fully understand what they would want to know about you and why it matters.
- We will work to create the most effective programs to elicit response and action from your public.
- We will show you how to use social media and implement best practices so that your efforts build community.
- We will build positive relationships with your customers, influencers and the public on your behalf.
- We will bring new ideas in support of the tried and true approach so that you always stand out.
- We will always measure the results of our programs.
- We will never make guarantees regarding media coverage.
- We will always think beyond the launch or introduction, because good PR builds support and interest over time.
- We will demonstrate why PR is still one of the most credible forms of marketing.
