Working with the founders of Kirtsy and Opmom to prepare for the Mom 2.0 Summit, we’ve had the privilege of helping plan things as they come together and in the process witness the sparks of ideas and magic that go on behind the scenes. For example the birth of the Mom 2.0: Defining a Movement exhibit, which started as a discussion reflecting on all that women online have accomplished, and now seems like such a natural extension of what we will discuss and celebrate come February 18.
Since the announcement of the art exhibit, we’ve found it strangely difficult to put into words what the exhibit (not to mention the movement) is really all about. Try a dozen times, but today friend of Mom 2.0 and author Katherine Center released a video that really captures it:
The Mom 2.0 movement matters because it launches women to new places. To places where women are decision-makers, business-owners, fire-bringers — CEO, CFO and MOM. Marketers have known for a long time that moms guide the decisions of their families, but with the coming of Web 2.0 their influence reaches farther, to not only influence what society thinks, decides and wants to buy, but to the other side where they themselves are creating the ideas and products society consumes.
What are they saying is next? How can you as a brand or business influence the ones that influence us all? Join the conversation. It’s going to be a good one.
