Every year the excitement builds and the hype escalates to what is fondly known as the Houston Addy Awards. This month at the 2010 Houston Addy Awards ceremony we were honored to take home four awards for outstanding campaigns in online and broadcast media.
We’re honored and elated by the recognition, but for us the real excitement of those successes started long before the nominations came in, because beyond the awards, it’s the results of those campaigns that make us most proud.
Like the 35% increase in visits to the new Perry’s Steakhouse & Grille website since the first five months of redesign, 
the 15% rise in site visits to Sugar Land Town Square’s website and the 114% and 61% increase in site visits from Google to the Perry’s and Town Square websites, respectively.
Or the 415 airings of the US Family Health Plan PSA in four key markets, inspiring every-day Americans to redefine “What is Courage,” and prompting a collective 4.6 million viewers to the US Family Health Plan website to find out more.
Some were more long-term in their success, like the Military OneSource campaign that led to a 71% increase in utilization of the Military OneSource 24-hour hotline from 2008 to 2009, and culminated with the Addy Award-winning spot.
Like Bryan noted with his work on the interactive projects, it’s a labor of love, a creative endeavor, but ultimately it is providing results to take home to our clients that makes us love what we do.
Thanks to all our clients who allow us to do great work, we could not have done this without you!
