At MMI we talk a lot about the impact of “surprise and delight”. We ask ourselves how can we work with our clients to do something that really makes an emotional impact on their brand advocates and potential new customers?
Sometimes, that involves pork chops.
In an effort to thank its loyal Pork Chop Friday following, we recently helped Perry’s Steakhouse & Grille with its “Flashback Friday” Pork Chop Friday lunch event.
Perry’s has made a cult classic of its Pork Chop Friday lunch. Diners go crazy over the (regularly priced) $11.95 chop – so imagine the excitement when they announced that the same meal would be available on a Friday coming soon for just 79-cents, in honor of the year Perry’s first opened as a butcher shop in 1979.
For the big announcement, we decided to honor Perry’s social media fans by announcing the official date only on Facebook and Twitter. Through the power of social media and word-of-mouth marketing, we’re excited to announce that all nine locations sold out of their $.79 chops within the first 30 minutes of opening!
To get a feel for all the pork chop madness, check out Perry’s YouTube channel, where they recently premiered a video capturing the big day:
We’re lucky to have clients who go the second mile to show appreciation to their fans, and we look forward to more exciting social media promotions with Perry’s!