Facebook’s latest installment of the Bootcamp Marketing Series featured a discussion about Social Technology. The networking site’s belief is that “business will be better in a connected world,” and they say they’re helping us all get there with a user count of approximately 800 million.
There are two types of integration: Social Plugins and Apps.
Sponsored Stories – “Brilliant!”
I’m a happy critic of webinars. I host them for clients, so I’m forever ready to crib from webinars hosted by others. Replicate the good, avoid the bad, stop saying “um” so much.
Facebook is midway through a Marketing Bootcamp webinar series, and Wednesday’s installment regarding Sponsored Stories is my favorite to date. Guilty pleasure confession – it’s also the first in this series to be staffed by Brits. When the chap on the right, Ollie, said, “Brilliant, Eowen – now when placing an advert…” Ollie had me at “Brilliant,” although Eowen and advert didn’t hurt. Continue reading
Last week, Facebook Bootcamp told us that businesses function better on Facebook when they are more connected. Today, Facebook Bootcamp walked viewers through the ins and outs of Facebook ads, a tool for businesses to connect to their audience.
Facebook has the scale of television, the precision of direct marketing and the power of connection to spread the word between Facebook friends.
There are four types of Facebook ads:
- Standard ads
- App ads
- Like ads
- Event ads
Before you begin and decide which types of ads to use, determine your goals for advertising on Facebook. Is it to drive sales? Is it to gain fans? With your goals in mind, you can follow these four steps for creating a successful ad: Continue reading
Today’s presentation launched with the notion that “businesses are better” in a connected world, they have an opportunity to grow, expand and drive sales the more connected they are with their customers. Considering that 800 million people are connected through Facebook, one great way for businesses to connect is through the creation of an engaging page.
4 key steps for building a good page: Continue reading