Archive for the ‘Military’ Category

When Dad (or Mom) Goes To War

Wednesday, December 16th, 2009

One of the great promises of technology is staying in touch. Sometimes it goes awry. Last year, an Army friend passed along the true story of the United States soldier who accidentally “pocket dialed” his parents while in a firefight in Afghanistan. That 3-minute message on his parents’ home answering machine wasn’t exactly how the soldier intended to stay in touch!

One of the great promises of military social media is using technology to stay in touch in secure ways that don’t compromise OpSec, or Operational Security. Deployed troops take communications beyond phone calls and emails, by uploading videos, video-Skyping, and video-conferencing with their friends and loved ones.

But even the best technology for staying in touch doesn’t bridge the gap absences cause. While every military family has its own story about what happens when Dad (or Mom) deploys,  John and Adriana Roldan’s story captures a trend. While John was deployed they communicated as frequently as possible, they hid the hard stuff: he didn’t talk about combat dangers, and she didn’t talk about the combat going on at home — a son’s terrifying tantrums.

Sgt. Chad Ward, an infantry team leader with 1st Bn., 14th Inf. Regt., 2nd Stryker Brigade Combat Team, 25th Infantry Division, holds his wife, Kazia and son, Asher, at Schofield Barracks, Hawaii, before deploying in support of Operation Iraqi Freedom Jan. 30. Ward is one of nearly 100 Soldiers who are the first to deploy since the brigade’s main body left for Iraq in November. Photo by: Sgt. Matthew C. Moeller; 8th Theater Sustainment Command PAO www.army.mil

Sgt. Chad Ward, an infantry team leader with 1st Bn., 14th Inf. Regt., 2nd Stryker Brigade Combat Team, 25th Infantry Division, holds his wife, Kazia and son, Asher, at Schofield Barracks, Hawaii, before deploying in support of Operation Iraqi Freedom Jan. 30. Ward is one of nearly 100 Soldiers who are the first to deploy since the brigade’s main body left for Iraq in November. Photo by: Sgt. Matthew C. Moeller; 8th Theater Sustainment Command PAO www.army.mil

Anecdotal stories of the stresses families experience are nothing new to staffers at the non-profit National Military Family Association. Nearly all of the employees and volunteers are military spouses, retired military and military children; they know the stress first-hand. The Association started summer camps for military children several years ago (”Operation Purple“) and began hearing higher volumes of stories about the stresses of eight years of war and multiple deployments.

Increasingly, more attention is paid to what warriors experience, but the Association discovered that no one had ever undertaken a rigorous, scientific study of the effects of parental deployment on children. So they raised the money and commissioned the highly respected RAND Corporation to undertake a ground-breaking study with the goal of discovering evidence-based results of what children experience.

The first wave of results are in and the National Military Family Association has them. Among other key findings, the Study reports that military children experience higher levels of anxiety, that family reintegration is tough (reintegration is the term for post-deployment, when the soldier-parent returns), and that the well-being of the caregiver at home is intimately linked to the well-being of the child. To some of us, the results may produce a “well duh!” moment, but this is solid, evidence-based research, not just a friend’s story or a gut feeling.

I’m grateful to the National Military Family Association for commissioning this study, and for examining its results to see what needs to be done to help — in particular — the children. One of the things that really strikes me is that we have to address the issues of reintegration before soldiers deploy. If you know that a son or daughter is going to think Dad’s a stranger when he comes home, let’s do everything we can to lessen the psychological and emotional distance.

I’m smart enough to know that the U.S. military is smart enough to know this is an issue, and based on all the honorable soldiers, sailors, airmen and marines I’ve been privileged to meet, I’m trusting them to be working on this. But here is my two cents: We’re making extraordinary progress with communications. Let’s set up the kinds of frequent communication – including innovative social media tools and platforms – that keep parents and children connected when they’re apart.

Fort Hood’s Essential Media Outreach

Wednesday, November 11th, 2009

The value of a communications tool is in its usefulness: Does it reach your community with your message when you need it to work?

During this past week, the value of social media tools to the military has been on round-the-clock display.

Fort Hood Twitter message.

Fort Hood Twitter message.

As the shocking, nearly unimaginable events played out at Ft. Hood, text messages and Twitter feeds were some of the earliest sources of information coming from the locked-down base. Soldiers and spouses sent vital messages, telling friends and family: “I’m safe.”  Nearby hospitals broadcast calls for blood donations, and were nearly overwhelmed by the civilian population’s compassionate responses. Twitter feeds, web sites and blogs tracked blood, plasma and other needs.

The U.S. Army mobilized its social media channels to share updates with a grieving nation wanting to help. Public Affairs web sites became the face of the Ft. Hood community, releasing the names of the fallen as well as the determined resiliency of the survivors. Family, friends and compassionate strangers have been able to follow events as they unfold, because the Army is communicating where Americans are congregating: Twitter, Facebook, Flickr, blog sites, web sites.

And it’s working.

Here are several social media resources for updates on Fort Hood and ways to connect with military families:

Members of Fort Hood-based 15th Sustainment Brigade observe a moment of silence in front of the brigade headquarters, Nov. 8, for those that were killed and wounded in the shooting at Fort Hood, Texas, Nov. 5. Photo Credit: U.S. Army

Members of Fort Hood-based 15th Sustainment Brigade observe a moment of silence in front of the brigade headquarters for those who were killed and wounded in the shooting at Fort Hood, Texas. Photo Credit: U.S. Army

The shootings at Ft. Hood have hit us where we live. MMI has served military family members and communities for more than 20 years. Personally, my husband served in the Navy, and I’ve worked closely with service members and their families for the past two years, implementing some of the social media tools that now carrying urgent and life-affirming messages. We’ve been on bases with active duty men and women, we’ve implemented tools to help service members connect, we’ve strategized ways to ensure our service members and their families get what they need when they need it.

We at MMI give our heart-felt support to the military community, acknowledge our shared grief, and reaffirm our desire to help. As we learn ways to provide meaningful assistance, we’ll pass that along to you.

To the community at Fort Hood, you remain in our thoughts and prayers. We admire you, we’re grateful for you, and we stand with you. You are our heroes.

Celebrating the Air Force Family

Wednesday, November 4th, 2009

A child’s first steps caught on camera for a deployed parent, a son in Afghanistan making a comic video poking gentle fun at his father’s birthday, a dad in Iraq telling his son “I love you”… we’ve been privileged to share these special moments and many more while helping manage the TroopTube video web site.

Azariah walks to the dog... from TroopTube

Azariah walks to the dog... from TroopTube

I’m thinking of that little boy today, taking stumbling steps across a living room carpet to reach a dog, because we’re joining people all around the world in celebrating the Year of the Air Force Family. The toddler’s father is in the Air Force, deployed and far from home, and yet Dad was able to share his son’s first steps because Mom had found a way to connect.

There’s a lot to celebrate about the U.S. Air Force – their increasing role in cyber security, the rewarding career paths they pioneer, the leaps and bounds they make with science and technology – but for me that image of a Dad seeing his son’s first steps is an extraordinary picture of what the Air Force is doing: connecting their people with mission, connecting their airmen with advanced technology, connecting families separated by deployment.

Recently, I had the opportunity to sit down with Captain Chris Sukach, the Air Force Public Affairs Agency emerging technology chief. She shared her thoughts about the role social media plays both in connecting families and in completing missions. Here are interview excerpts:

Capt Sukach Introduction

Capt Sukach announces YOAFF

Why Social Media is important

Air Force Social Media examples: CNN, GPS

Making smart mistakes

YouTube learning experience

Military Social Media policies

Interested in learning more? Follow the Air Force on Twitter!

Be Useful. (Live From TWTRCON)

Thursday, October 22nd, 2009

I’m live-blogging and tweeting an intensive all-day Twitter event in Washington, DC, today. Room is full of influential, high-impact learners and doers from federal agencies, media outlets, and corporations.

Two of the most succinct pieces of advice about being online were shared this morning by Laura Fitton of www.oneforty.com and Alan Murray of the Wall Street Journal.

  • Laura said her two-word summation of successful and effective Twittering was: Be useful.
  • Alan said the WSJ’s social media policy could be summed up in three words: “Don’t be stupid.”

One of the virtues of Twitter’s forced brevity (140 characters including spaces and punctuation) is the opportunity to distill a message with clarity. “Be useful” and “don’t be stupid” aren’t just good social media practices, they’re good life practices. Go Twitter!

On the left: Morning keynote speaker Craig Newmark, founder of Craigslist and passionate Gov2.0 and military social media guru. On the right: Alan Murray of Wall Street Journal.

On the left: Morning keynote speaker Craig Newmark, founder of craigslist. On the right: Alan Murray of the Wall Street Journal.

Craig Newmark was a keynote speaker this morning, and is one of my heroes. A fellow San Franciscan geek with a desire to do good, Craig not only founded craigslist, he is one of their customer service reps. Beyond that, Craig cares about effective public service and the military, two passions I share. Craig is deeply involved in “Gov 2.0,” the growing movement to connect the government with its people and empower both with tools to share knowledge, share power, and do good.

On his way from the conference to an advocacy session on Capitol Hill, Craig stopped long enough to talk with me about Gov 2.0 and his support of military service members and veterans. Watch this blog for the post with Craig’s podcasts.

If you’d like to follow us on Twitter today, we’re live-tweeting at @MilitaryTweets. That is, if the conference hall internet stays up!

What happened in Vegas won’t stay there

Tuesday, October 20th, 2009

The BlogWorld Expo was in Las Vegas again this year, and one thing is clear — what happened in Vegas will not be staying in Vegas. Too many wired digitalistas were thumbing iPhones and Blackberries with one hand while waving video cameras with the other.

U.S. Army "bloggers' lounge" at BlogWorld 2009

U.S. Army "bloggers' lounge" at BlogWorld 2009

And mixed in with the hype, the geek-star groupies and the start-ups, some clear business and cultural trends emerged, including:

  • Journalism is more relevant than ever
  • The U.S. Army is leading the charge for military social media (go Cavalry!)
  • Twitter is the silo-buster everyone uses
  • Amidst the monetization schemes and venture capital pitches, some people are still passionate about telling stories
  • Original content matters

We’ll highlight the trends we observed in a series of blog posts synthesizing what we learned at BlogWorld, some of them featuring audio quotes in the form of short podcasts.

We’ll look at several themes including silo-busting apps, military bloggers, journalism, and Gov 2.0.

Plus, a quick survey question: Are you reading this blog because you clicked on a link in a Tweet? Stay tuned…

Here Comes Help!

Monday, October 12th, 2009
Clay Shirkey's book "Here Comes Everybody"

Clay Shirky's book "Here Comes Everybody"

I’m passionate about helping Government and Military clients fulfill their missions. So at the Gov 2.0 Summit in Washington DC this past September, I was excited to have the opportunity to hear Clay Shirky speak about the way social media is changing societal behaviors.  I was so enamored with his talk that I went out and bought his book: Here Comes Everybody.

Here Comes Everybody is a smart, engaging look at the power of the Internet to mobilize groups of people around a common cause. Shirky begins the book with the story of a woman named Ivanna who lost her cell phone in the back of a cab in New York City. She enlists the help of her friend, Evan, a programmer in the financial industry, to help her retrieve the phone. Evan launches a full-scale online campaign, harnessing the power of passionate “passersby” on the Internet, the media, and even the New York Police Department — who all become actors in the narrative to get the phone back.

Eventually, Ivanna’s phone was returned and Evan’s quest for justice was satisfied. The point Shirky makes in telling this story is that the Internet has broken down the barriers to forming groups that have the power to take substantive action. People like Evan — who have time, passion, and social capitol — can organize a goal-focused quest at very little cost.

Our team at MMI is committed to using our time, passion, and social capitol to meet our clients’ substantive social media goals.

The U.S. Army's Maj. Gen. Mark Graham and his wife Carol talk candidly about suicide prevention.

The U.S. Army's Maj. Gen. Mark Graham and his wife Carol talk candidly about suicide prevention.

For example, when the U.S. Army contacted us about connecting them with one of our clients to help with a crucial military suicide prevention program, we went into action immediately.

End results? On the social media side, we provided new tools and influential platforms for getting the suicide prevention messages to military families. Beyond that, the people leading the Army’s suicide prevention program have new relationships helping to facilitate care, counseling and intervention to save lives.

(Author’s note: In deference to the FTC’s moves re: bloggers disclosing money or freebies for reviews, I want to let you know I paid for the book myself, I wasn’t asked to write about it by Shirky or his people, and I’m receiving nothing from him for writing about it.)

Toggling Social Media with the Pentagon

Thursday, October 1st, 2009

Meet Leo DeLuca, aka Toggle: He’s a young veteran of the Iraq war deeply wired into social networking tools.

Toggle won his nickname as the guy who fixed and programmed other soldiers’ MP3 players. He’s home stateside after being wounded in an ambush. Toggle stays in touch with his friends over in “the sandbox” via social networking services (SNS) such as Twitter and Facebook.

You may know Toggle and not even realize it; Toggle lives in the comic strip Doonesbury.

G.B. Trudeau’s long-running comic strip has story lines involving several military service members and SNS. When B.D. and Ray deployed, they and their wives stayed in touch via email and video chat. Recently, a Sunday strip showed Toggle following his friends via their Twitter feeds. Toggle’s reactions go from enthusiastic (“Hooah!” and “Gitter done!”) to concerned (“Whoa…”) to upset (“No you didn’t!”). Finally, a friend asks: “Should you be reading Tweets from Afghanistan just before bed?”

Toggle reads his Twitter feed in Doonesbury

Toggle reads his Twitter feed in Doonesbury

Toggle isn’t just a character in a comic strip, though, he’s an authentic representative of thousands of service members and their families, separated by duty and distance, trying to stay in touch. SNS tools are second nature to soldiers like Toggle. They’ve never “dialed” a number in their lives — they’ve tapped, typed, toggled and voice-commanded everything, and they communicate via social media.

The “Toggles” and their families — these people are the reason the DoD must include SNS in the daily life and work of everyone from the Army private all the way up to the Chairman of the Joint Chiefs, and his wife Deborah, who both Tweet. The military — one of the smartest, most innovative institutions in America — must implement policies that embrace safe, reliable, informative SNS.

Price Floyd, the Pentagon’s social media guru, (actually: Principal Deputy Assistant Secretary of Defense for Public Affairs also known as the PDASD for PA) advocates a balanced policy regarding military social media (balance between security and access), but an article in Federal Computer Week hints that the balance might tip towards restrictions.

I hope the balance doesn’t tip towards restrictions. In my experience, the area for concern isn’t in the technologies, it’s in us. Our behaviors tend to be more risky than our technology. But rigorous training and education can shape our behavior to prevent security risks. It’s the combination of good technology and wise actions that will enable SNS to fulfill its potential in the military. And who better than the U.S. Military to set a standard for “rigorous training and education” with social media?

The real Toggles — and their families — deserve the very best from their service branches. I know DoD can create and implement a SNS policy that is open and safe. The question for Price Floyd and his team is, will you?

A Direct Line

Tuesday, September 15th, 2009

A couple of weeks ago the house on South Boulevard got a call from a slightly larger house on Pennsylvania Avenue. whitehouse

Our interactive team was being called to serve- to create a site ASAP that could be used as a vehicle for the leaders of our country to hear the thoughts and concerns of military service members.

In about a day our team put together an initial shell and had the site up and functioning. What you might think of as a quick and dirty project under a needed-to-be-done-yesterday deadline turned out to be cool and quick, but elegantly and neatly executed.

The site is built on the WordPress platform and enhanced with custom PHP. It’s hosted in the cloud- it doesn’t sit on any physical server but lives virtually across the Rackspace Cloud, pushing the limits of what they’ve ever done with cloud hosting in the past.

A couple weeks and several revisions after the initial phone call, we were talking to the White House New Media team to make final adjustments.

trooptownhallNow up and running and ready to listen, Military OneSource’s Troop Town Hall site provides a direct line of communication between service members, the President and Secretary of Defense. Those who serve our country will be able to pose questions or vote on others’ questions for the month of September. At the end of the voting period, President Obama and Secretary Gates will answer the questions that receive the most votes.

The voting for this round ends September 25, but the Town Hall’s direct line of communication will remain open and online for future conversations.

Does the Military Need Social Media?

Friday, September 11th, 2009

Do you remember the CNN vs. Ashton Kutcher Twitter contest? After the actor won, the US Army’s social media whiz, Lindy Kyzer, challenged Kutcher to her own Twitter duel.  Kyzer joked that Kutcher will have competition once the Army taps into its Twitter potential: “If he has a million followers, why can’t we? We’re the US Army,” she said.

For a year and a half, it’s been my great honor to work on the “front lines” of military social media. I’ve watched smart and savvy military leaders tap into the potential not just of Twitter, but of blogs, podcasts, videos and more. So when news came this summer that DoD may be pulling the plug on social media it was troubling to me.

This is not a black-and-white conversation — it is nuanced and important. Military leaders know social media works and is both popular and effective — but is it secure? While many avenues remain open as the policies are being considered, the U.S. Marines moved to close access.

Two of the most prominent ideas mentioned on the DoD's Web2.0 Guidance Forum are "families" and "deployed." (Credit: Wordle.net)

Two of the most prominent ideas mentioned on the DoD's Web2.0 Guidance Forum are "families" and "deployed." (Credit: Wordle.net)

The Pentagon’s new “social media czar” Price Floyd offers a hopeful response to the controversy. And the DoD actively sought input on military / family use of social networks as they conducted policy review.

I think social media is crucial for the military; here are some examples of why:

The Chairman of the Joint Chiefs of Staff, Admiral Mike Mullen, uses his Twitter account to talk about everything from piracy on the high seas to educational opportunities for veterans. An example of his quick, personal notes: “I am troubled by the effects of PTS and TBI, these signature wounds of modern war, and the stigma that surrounds them. We must do better.” That’s an honest, personal message communicated effectively.

Major General Oates, one of the commanders in charge of operations in Iraq, maintains a public blog called Task Force Mountain.  On the blog, MG Oates not only talks about the real things of life, he asks for feedback on subjects ranging from “Don’t Ask, Don’t Tell” to “What is the stupidest rule or policy you have seen in the Army?”

When asked about his openness, Oates said: “I think candor is hugely important. Be candid in your thoughts, questions, responses. We don’t just lead soldiers, we lead Americans, and Americans get to ask ‘why?’ I want my leaders to engage in candid conversations with their soldiers and tell the truth, including saying ‘I don’t know.’ ”

I believe MG Oates’ insight is spot-on: candor is hugely important. When we’re candid with our colleagues and clients, we establish trust and credibility. When we’re candid in our communications, we empower our audience with reality. That’s good for the military and military families.

Here’s a recent story about what the military is doing with social media.

What do you think, does the military need social media? (Part 2 next week)