Hometown Heroes Root for the Home Team

What’s better than honoring America’s heroes? Enjoying America’s favorite pastime while recognizing the men and women who serve. Our client, US Family Health Plan at CHRISTUS Health, did just that. They recently sponsored the Sugar Land Skeeters’ first-ever Military Appreciation Night. MMI worked with US Family Health Plan and the Skeeters to coordinate all of the day’s activities. Here’s a recap of the homerun event.

The day began at KRIV FOX 26 where the voice of the Skeeters, Lane Zieben, the Skeeters’ manager, Gary Gaetti, and the Skeeters mascot, Swatson, joined Mike Iscovitz for an interview. They discussed US Family Health Plan’s sponsorship and showcased the special camo jerseys that the players would wear during the game. You can watch the interview here.

US Family Health Plan provided 500 free tickets for military family members. The families arrived early to enjoy a complimentary BBQ dinner in a private picnic area at the ballpark. Prior to the game, families watched an informational briefing video on US Family Health Plan that was produced by MMI and starred one of our very own MMIers. Throughout the evening, a photographer was on site to capture photos of the families enjoying the game; check out all the pictures on the US Family Health Plan at CHRISTUS Health (Houston) Facebook page.

During the game, fans had the opportunity to participate in a silent auction for the chance to win autographed, game-worn, military jerseys straight from the players’ backs. The auction raised more than $6,000 and the proceeds benefited Helping a Hero, which builds houses for disabled veterans. US Family Health Plan has worked with this wonderful nonprofit in the past and has helped them build three homes for deserving veterans.

MMI was thrilled to help US Family Health Plan hit this event out of the park and give back to America’s heroes!

Google takes on the Government!

I had the pleasure of talking with Natasha Wyatt from Google at their booth at the Gov 2.0 conference about some of the exciting tools that Google has developed specifically for the Government.

I learned that in 2009 the City of Los Angeles decided to switch their email to Google, and today have 16,000 employees using Google Apps. Google Apps is the first multi-tenant cloud application certified at the FISMA-Moderate level by the US federal government. What does that really mean? Google Apps has enough security built into its Apps to comply with the Federal Government standard. I also thought it was interesting to learn that the City of LA expects to save $5.5M in IT costs over 5 years by making the switch. Given the financial crisis California is in, every $5.5m counts!

GoogleGov2It is nice to see the Government step outside of their comfort level, and work with a company like Google to provide the technology they need, and save the tax payers a little dough to boot.

What if the government put together a team of top notch cyber security people and collaborated with companies like Google on ways that deal with sensitive information? I know firsthand that agencies build their own Mail, YouTube, and Wiki because of their need for maximum security. How much money could these agencies save by partnering with a Google, or a YouTube to customize their technology to meet the added security needs? What if?

First Impressions: Gov 2.0 Summit 2010

MMIers have descended upon Washington DC for the Gov 2.0 Summit, to discuss the latest technology and how it affects policy, the design of government programs and strategy.  To learn more about our background in Gov 2.0, click the “Frontlines Social Media” tab to the right and stay tuned for updates live from the conference.

Day One.

You can tell a lot about a conference just by who is sponsoring it. In a sense, the collective brands of the sponsors are the first impression – they end up branding the conference itself.

So what do the Gov 2.0 Summit sponsors say about the conference this week? Continue reading

When Dad (or Mom) Goes To War

One of the great promises of technology is staying in touch. Sometimes it goes awry. Last year, an Army friend passed along the true story of the United States soldier who accidentally “pocket dialed” his parents while in a firefight in Afghanistan. That 3-minute message on his parents’ home answering machine wasn’t exactly how the soldier intended to stay in touch!

One of the great promises of military social media is using technology to stay in touch in secure ways that don’t compromise OpSec, or Operational Security. Deployed troops take communications beyond phone calls and emails, by uploading videos, video-Skyping, and video-conferencing with their friends and loved ones.

But even the best technology for staying in touch doesn’t bridge the gap absences cause. While every military family has its own story about what happens when Dad (or Mom) deploys,  John and Adriana Roldan’s story captures a trend. While John was deployed they communicated as frequently as possible, they hid the hard stuff: he didn’t talk about combat dangers, and she didn’t talk about the combat going on at home — a son’s terrifying tantrums.

Sgt. Chad Ward, an infantry team leader with 1st Bn., 14th Inf. Regt., 2nd Stryker Brigade Combat Team, 25th Infantry Division, holds his wife, Kazia and son, Asher, at Schofield Barracks, Hawaii, before deploying in support of Operation Iraqi Freedom Jan. 30. Ward is one of nearly 100 Soldiers who are the first to deploy since the brigade’s main body left for Iraq in November. Photo by: Sgt. Matthew C. Moeller; 8th Theater Sustainment Command PAO www.army.mil

Sgt. Chad Ward, an infantry team leader with 1st Bn., 14th Inf. Regt., 2nd Stryker Brigade Combat Team, 25th Infantry Division, holds his wife, Kazia and son, Asher, at Schofield Barracks, Hawaii, before deploying in support of Operation Iraqi Freedom Jan. 30. Ward is one of nearly 100 Soldiers who are the first to deploy since the brigade’s main body left for Iraq in November. Photo by: Sgt. Matthew C. Moeller; 8th Theater Sustainment Command PAO www.army.mil

Anecdotal stories of the stresses families experience are nothing new to staffers at the non-profit National Military Family Association. Nearly all of the employees and volunteers are military spouses, retired military and military children; they know the stress first-hand. The Association started summer camps for military children several years ago (“Operation Purple“) and began hearing higher volumes of stories about the stresses of eight years of war and multiple deployments.

Increasingly, more attention is paid to what warriors experience, but the Association discovered that no one had ever undertaken a rigorous, scientific study of the effects of parental deployment on children. So they raised the money and commissioned the highly respected RAND Corporation to undertake a ground-breaking study with the goal of discovering evidence-based results of what children experience.

The first wave of results are in and the National Military Family Association has them. Among other key findings, the Study reports that military children experience higher levels of anxiety, that family reintegration is tough (reintegration is the term for post-deployment, when the soldier-parent returns), and that the well-being of the caregiver at home is intimately linked to the well-being of the child. To some of us, the results may produce a “well duh!” moment, but this is solid, evidence-based research, not just a friend’s story or a gut feeling.

I’m grateful to the National Military Family Association for commissioning this study, and for examining its results to see what needs to be done to help — in particular — the children. One of the things that really strikes me is that we have to address the issues of reintegration before soldiers deploy. If you know that a son or daughter is going to think Dad’s a stranger when he comes home, let’s do everything we can to lessen the psychological and emotional distance.

I’m smart enough to know that the U.S. military is smart enough to know this is an issue, and based on all the honorable soldiers, sailors, airmen and marines I’ve been privileged to meet, I’m trusting them to be working on this. But here is my two cents: We’re making extraordinary progress with communications. Let’s set up the kinds of frequent communication – including innovative social media tools and platforms – that keep parents and children connected when they’re apart.

Fort Hood’s Essential Media Outreach

The value of a communications tool is in its usefulness: Does it reach your community with your message when you need it to work?

During this past week, the value of social media tools to the military has been on round-the-clock display.

Fort Hood Twitter message.

Fort Hood Twitter message.

As the shocking, nearly unimaginable events played out at Ft. Hood, text messages and Twitter feeds were some of the earliest sources of information coming from the locked-down base. Soldiers and spouses sent vital messages, telling friends and family: “I’m safe.”  Nearby hospitals broadcast calls for blood donations, and were nearly overwhelmed by the civilian population’s compassionate responses. Twitter feeds, web sites and blogs tracked blood, plasma and other needs.

The U.S. Army mobilized its social media channels to share updates with a grieving nation wanting to help. Public Affairs web sites became the face of the Ft. Hood community, releasing the names of the fallen as well as the determined resiliency of the survivors. Family, friends and compassionate strangers have been able to follow events as they unfold, because the Army is communicating where Americans are congregating: Twitter, Facebook, Flickr, blog sites, web sites.

And it’s working.

Here are several social media resources for updates on Fort Hood and ways to connect with military families:

Members of Fort Hood-based 15th Sustainment Brigade observe a moment of silence in front of the brigade headquarters, Nov. 8, for those that were killed and wounded in the shooting at Fort Hood, Texas, Nov. 5. Photo Credit: U.S. Army

Members of Fort Hood-based 15th Sustainment Brigade observe a moment of silence in front of the brigade headquarters for those who were killed and wounded in the shooting at Fort Hood, Texas. Photo Credit: U.S. Army

The shootings at Ft. Hood have hit us where we live. MMI has served military family members and communities for more than 20 years. Personally, my husband served in the Navy, and I’ve worked closely with service members and their families for the past two years, implementing some of the social media tools that now carrying urgent and life-affirming messages. We’ve been on bases with active duty men and women, we’ve implemented tools to help service members connect, we’ve strategized ways to ensure our service members and their families get what they need when they need it.

We at MMI give our heart-felt support to the military community, acknowledge our shared grief, and reaffirm our desire to help. As we learn ways to provide meaningful assistance, we’ll pass that along to you.

To the community at Fort Hood, you remain in our thoughts and prayers. We admire you, we’re grateful for you, and we stand with you. You are our heroes.

Celebrating the Air Force Family

A child’s first steps caught on camera for a deployed parent, a son in Afghanistan making a comic video poking gentle fun at his father’s birthday, a dad in Iraq telling his son “I love you”… we’ve been privileged to share these special moments and many more while helping manage the TroopTube video web site.

Azariah walks to the dog... from TroopTube

Azariah walks to the dog... from TroopTube

I’m thinking of that little boy today, taking stumbling steps across a living room carpet to reach a dog, because we’re joining people all around the world in celebrating the Year of the Air Force Family. The toddler’s father is in the Air Force, deployed and far from home, and yet Dad was able to share his son’s first steps because Mom had found a way to connect.

There’s a lot to celebrate about the U.S. Air Force – their increasing role in cyber security, the rewarding career paths they pioneer, the leaps and bounds they make with science and technology – but for me that image of a Dad seeing his son’s first steps is an extraordinary picture of what the Air Force is doing: connecting their people with mission, connecting their airmen with advanced technology, connecting families separated by deployment.

Recently, I had the opportunity to sit down with Captain Chris Sukach, the Air Force Public Affairs Agency emerging technology chief. She shared her thoughts about the role social media plays both in connecting families and in completing missions. Here are interview excerpts:

Capt Sukach Introduction

Capt Sukach announces YOAFF

Why Social Media is important

Air Force Social Media examples: CNN, GPS

Making smart mistakes

YouTube learning experience

Military Social Media policies

Interested in learning more? Follow the Air Force on Twitter!

Be Useful. (Live From TWTRCON)

I’m live-blogging and tweeting an intensive all-day Twitter event in Washington, DC, today. Room is full of influential, high-impact learners and doers from federal agencies, media outlets, and corporations.

Two of the most succinct pieces of advice about being online were shared this morning by Laura Fitton of www.oneforty.com and Alan Murray of the Wall Street Journal.

  • Laura said her two-word summation of successful and effective Twittering was: Be useful.
  • Alan said the WSJ’s social media policy could be summed up in three words: “Don’t be stupid.”

One of the virtues of Twitter’s forced brevity (140 characters including spaces and punctuation) is the opportunity to distill a message with clarity. “Be useful” and “don’t be stupid” aren’t just good social media practices, they’re good life practices. Go Twitter!

On the left: Morning keynote speaker Craig Newmark, founder of Craigslist and passionate Gov2.0 and military social media guru. On the right: Alan Murray of Wall Street Journal.

On the left: Morning keynote speaker Craig Newmark, founder of craigslist. On the right: Alan Murray of the Wall Street Journal.

Craig Newmark was a keynote speaker this morning, and is one of my heroes. A fellow San Franciscan geek with a desire to do good, Craig not only founded craigslist, he is one of their customer service reps. Beyond that, Craig cares about effective public service and the military, two passions I share. Craig is deeply involved in “Gov 2.0,” the growing movement to connect the government with its people and empower both with tools to share knowledge, share power, and do good.

On his way from the conference to an advocacy session on Capitol Hill, Craig stopped long enough to talk with me about Gov 2.0 and his support of military service members and veterans. Watch this blog for the post with Craig’s podcasts.

If you’d like to follow us on Twitter today, we’re live-tweeting at @MilitaryTweets. That is, if the conference hall internet stays up!