Facebook’s latest installment of the Bootcamp Marketing Series featured a discussion about Social Technology. The networking site’s belief is that “business will be better in a connected world,” and they say they’re helping us all get there with a user count of approximately 800 million.
There are two types of integration: Social Plugins and Apps.
I’m a happy critic of webinars. I host them for clients, so I’m forever ready to crib from webinars hosted by others. Replicate the good, avoid the bad, stop saying “um” so much.
Hello, Facebook.
Facebook is midway through a Marketing Bootcamp webinar series, and Wednesday’s installment regarding Sponsored Stories is my favorite to date. Guilty pleasure confession – it’s also the first in this series to be staffed by Brits. When the chap on the right, Ollie, said, “Brilliant, Eowen – now when placing an advert…” Ollie had me at “Brilliant,” although Eowen and advert didn’t hurt. Continue reading
Today’s presentation launched with the notion that “businesses are better” in a connected world, they have an opportunity to grow, expand and drive sales the more connected they are with their customers. Considering that 800 million people are connected through Facebook, one great way for businesses to connect is through the creation of an engaging page.
4 key steps for building a good page: Continue reading
Over the course of the next three weeks Facebook is hosting a Marketing Bootcamp via six live webinars, which includes weekly tips and a live Q&A session at the end of each webinar. Various members of the MMI PR team will be listening in to see what new tools and takeaways Facebook has to offer, and boil it down to just the highlights for you right here, as part of our own Facebook Bootcamp blog series.
So, without further ado… Continue reading
For the first time in Major League Baseball history, players on the field were able to interact with fans via social media platforms with updates, video and pictures during the All-Star Game activities. MLB were calling it the “Social Media Derby” and “one of the most immersive social media events in MLB history.” The MLB encouraged the players and fans to utilize the specialized hashtag on Twitter, #HRDerby. Even our hometown athletes like Hunter Pence of the Houston Astros took part in the new progression. There were 23 All-Star players that actively tweeted during the activities, which gained 121,428 new followers and the MLB Facebook account gaining 190% more “likes” during an 18-hour period. The MLB has hit it out of the ballpark with this one!
Last Friday I attended the monthly Houston Social Media Breakfast, where people from all over the industry and all over Houston come to meet, network and learn.
This month’s breakfast, which focused on the mechanics and strategy of PR stunts, was nothing like I expected. In fact, a series of unexpected events infiltrated the breakfast – bringing life to the points made. Speaker Aimee Woodall had just begun when an attendee stood up and serenaded the restaurant, shortly there after “protestors” appeared outside with signs promoting “love and publicity stunts, not war,” and to cap it all off a lively, dancing bear caused quite a scene. Continue reading
My wife and I attended the Houston Texans Draft party last Thursday night, and we were quite impressed at how the Texans are using social media to interact with their fans. They have ads all over the stadium with their Facebook and Twitter information, but more importantly, they have someone who is actively posting to their Facebook and Twitter pages. Here is just one of their many that night:
