Creative Vision + Communications Strategy + Artistic Expression x MMI = One Creative Partnership.

Have you been to Discovery Green lately?

It’s Day 2 at SXSW Interactive and there is a great deal of buzz here about “The Game Layer”. The Game Layer refers to the concept of applying gaming mechanics to the real world in an effort to motivate action. Something marketing strategists have been doing for years. But with the rise of smartphones and other mobile devices, this applies beyond the traditional marketing realm.

Seth Priebatsch, creator and Chief Ninja (real title) of SCVNGR, addressed this idea in his keynote address today. He cited that there are more than 500 million people on Facebook now – that the 2000′s were the decade of The Social Layer and making connections online. The 2010′s promise to be the decade of The Game Layer and creating influence online. Continue reading →

I never design a building before I’ve seen the site and met the people who will be using it.         - Frank Lloyd Wright

At MMI, we assimilate ourselves into the business and the culture of our clients so that the work we create for them is intuitive and, more importantly, effective. 2011 looks to be an inspiring year. In the Creative department our brains (and computers) are humming. The pace has picked up and our Creative team is producing work that our clients can be proud of. And so are we. Here are a few of our recent projects.

Without a carefully crafted, impeccably timed pitch, delivered to the most appropriate editors or reporters, worthwhile news about your first-to-market product, expanding services or industry accomplishments can go unnoticed. If key media don’t share it with optimal audiences, you haven’t leveraged the power of public relations to accomplish your organization’s goals.

It takes a compelling pitch to cut through the clutter. Many journalists receive dozens of pitches weekly or even daily. Gaining and maintaining their attention is an art, one we’ve mastered.

So just how do we get to that perfect pitch? Continue reading →

As any MMIer can tell you, this takes a lot of work and a lot of planning, but The Perfect Event absolutely does exist (and it’s also a lot of fun to work on).

Whether it entails driving across the state, chasing golfers around a golf course, hooking Santa up to a zip-line or live blogging, we have done it for a client event. We are experts at registration, we are snake charmers and we are reindeer coordinators. We light towns pink, we staff street teams and we pitch tents. If it needs to be done for an event, the MMI team can do it. Continue reading →

Within the Interactive Team, we preach the practice of “tech for the sake of impact” – reminding ourselves that novelty alone is not the best reason to incorporate technology into our clients’ marketing initiatives.

The same goes for our everyday lives. Continue reading →

I think I safely speak for the Interactive Team when I confess that we feel very lucky to get to play on the internet for a living. We also have the pleasure of working with some terrific clients. In the last 60 days, we have launched seven sites! Check out some of the fun we’re having…

University of Houston’s Housing – A site with future and current students in mind. It’s easy to navigate, has a feed for the event calendar, shows photos and/or videos of all the rooms, and links up the Twitter account for each Halls’ RA. There’s even a section dedicated to the questions and concerns of parents.

Interactive Theater – Whimsical, colorful, and fun. With callouts for Teachers and Parents, links to their social media efforts, and a “talking” Captain Hook, you can really get in on the act.

Planned Community Developers – In addition to the heavy SEO efforts and design update, this site now focuses on providing brokers a self-service spot with in-depth information on the properties such as floorplans, specs, photos and available space. With a hot property like Sugar Land Town Square, now it’s all just a click away.

Sugar Land Town Square – Speaking of, we just launched a mobile version of the site complete with a new parking finder. No need to waste time searching for a parking space, now you can navigate right to an open garage with the built in map.

Lone Star Shootout Tournament – An invitation-only fishing tournament hosted by another client, Caracol Coastal, this was a quick-turn site (1 week!) with the goal of creating a quick reference for participants and an easy-to-update site for the tournament organizers.

Lake Pointe Texas – This launch coincided with the splashy Lake Pointe Town Center Family Festival.  The site was reorganized into retail and residential sections, with greater focus placed on what shoppers want – retailer coupons, new store opening announcements, and an interactive shopping and dining map.

Long Meadow Farms – When you’re driving around searching for a new home, wouldn’t it be great to be able to lookup photos, pricing, inventory homes and builder information right from your smartphone? Now you can in Long Meadow Farms.