Sarah

Cross-Training

January 27th, 2010, Posted by Sarah

I have been working in public relations for almost six years, and in that time I have never had the privilege of working on such a diverse list of clients all at once. That’s how it is for everyone at MMI. A day’s work can involve different projects for financial, health care, consumer and real estate clients. This may seem stressful to some, but to me it’s pretty great.

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MMI is an agency of all-around athletes – working and thinking in different ways to stretch and tone complementary skills.  From the ground-level leg work to the high-level concepting, this flexibility of roles makes us a stronger team.  We do have specialists in design, interactive and public relations for example, but we all bring diverse industry experience. We find that this broad knowledge base and understanding brings great ideas to the table–applying lessons learned and successes from one area to another.

Lauren

Medium

January 20th, 2010, Posted by Lauren

In the last year or so, savvy marketers have changed their approach to advocating for their brand online.

Many started with the attitude of “Here’s a new shiny tool, how can we use it?”

Now fully immersed in the social media craze, we find ourselves more appropriately asking, “What can we do for our clients outside of the medium, out in real life that gives us something worth sharing online?” We focus in on the news and finding the right audience for it, letting the decision to opt for Twitter or Facebook or YouTube or Flickr follow our findings.

unfollowable pink sheep

comic by Tony Gigov

Maybe it’s this shift that has led to Twitter’s flat-lining traffic in the last few months – too much of a good thing and suddenly everyone is sick from all the sugar.

Can users self-regulate our own over-share and turn the Twitter volume down to a medium before we all go deaf? Or will the silence be the beginning of the end?

Questioning the future of one medium reminds us that the audience never goes away, it only changes location. Is Twitter a fad? Maybe. But researching to connect with our target audience and preparing to meet them there, wherever that may be, allows us to provide sustained, impactful social media outreach for our clients.

Natalie

The Power of Public Relations

January 11th, 2010, Posted by Natalie

One of the unexpected perks of my job here at MMI has been my involvement with the Fort Bend Rainbow Room. For those who don’t know, the Rainbow Room provides assistance to families and children in need through the efforts of the county’s caseworkers.

I was first introduced to the Rainbow Room when coordinating a 30th anniversary party for a client. The Rainbow Room was the benefiting charity for the evening. Three years and many more events later, I now serve in the newly-created position of publicity director. In the beginning, I was charged with getting the word out about the Rainbow Room through the local media and other channels.

Since that time, I have witnessed the charity grow by leaps and bounds. I think it is safe to say we have successfully raised awareness of the Room among the community. And as a result, we have recruited additional quality board members, increased our number of volunteers and most importantly, through an increase in grants and donations, were able to hire a full-time executive director this past year.

mmi blog Rainbow Room pic

Sugar Land Councilmember Jacquie Chaumette donated bikes to the Rainbow Room’s Christmas project last month.

Although I cannot credit it all to PR, because we have a great board of directors who leverage their talents and contacts, I do believe PR has played a role in the success and growth of the charity. It has been so rewarding to use my professional skills to help with a charity that is so near and dear to my heart. What an awesome experience!

Most recently, we are delving into the social media arena. We just set up a Facebook page — so check us out!

Lauren

Defining a Movement

January 8th, 2010, Posted by Lauren

Today, the Mom 2.0 Summit announced its theme for the 2010 conference.

Like many Americans, we’ve learned in the last several years that “mommy bloggers” is a rather unassuming term for the online entrepreneurs and social media pioneers that use these tools to reach farther andI'm Attending The Mom 2.0 Summit accomplish more. A lot of the talk leading up to narrowing in on a theme for this year revolved around remembering our own mothers – and what they could have accomplished with these same tools at their disposal. From years of sharp women thirsty for the right outlets to express and create, a movement began.  In our generation technology has made them unstoppable.

Mompreneurs have come a long way since the Tupperware party. They’re sharp, they’re savvy, they know C++. February will be an exciting month to celebrate the difference even a decade has made. The summit will start with an artful look back at the milestones along the way, but the whole weekend will be packed with discussion and strategy for things to come.

Cat

Holiday Cheer

January 3rd, 2010, Posted by Cat

At MMI, the holiday celebrations begin early and end all too quickly. This year we started off the season with our annual holiday party at the Galleria mall. Much to our surprise, we had the bonus of real snow! Sitting at our tables, our hands cupped around warm mugs, we watched as the snow fell and filled our bellies with delicious food.

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The celebration continued with the much-anticipated announcement of this year’s chip winners. We cheered for those who won their prizes and sat in awe as we heard the story of one MMIer using their chips to bid on gifts for his family.

Since then, we have all worked together to assemble and distribute our holiday mailer to our clients and vendors and created a moving holiday e-card. We also hosted an event that a few of our clients and vendors attended to judge our annual bank-decorating contest. Although 2009 has been challenging on all of us in one way or another, we have managed to stick together and produce the best work possible for our clients. We are looking forward to the holiday break to spend time with our families and to return rejuvenated and ready for what 2010 brings.

Lauren

And the winner is…

December 23rd, 2009, Posted by Lauren

London Frog!

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Shane testing out the dry ice fog for his winning entry while Emily listens to the "sounds of London" soundtrack that accompanied the display.

Our bank decorating contest was a smashing success. Every year the competition gets just a little bit stickier, but with lighted disco dance floors, sound systems, and dry ice brought in for fog, I think it’s safe to say this year we really outdid ourselves.

Last week we invited our clients, colleagues and friends to come in and judge the contest. Everyone sipped cocoa, ogled the displays and chose a top three. More important than the contest itself, our charity for 2009 has also been decided. All donations from last year’s turtle banks will be given to Mrs. Cruikshank’s 1st Grade Classroom Lending Library, to buy books for the students of Jane Long Elementary.

Want to decide for yourself who had the best bank at MMI? A Facebook album cataloging every entry can be found here.

Emily

Home for the Holidays

December 22nd, 2009, Posted by Emily

The holidays are here and signs of the season are all around. There is a constant flow of sugary treats in the kitchen, Christmas carols are blasting from our computers and everyone seems to have a lot of errands to run over the lunch hour. One other telltale sign it’s Christmas at MMI is the influx of our seasonal interns, who come home for winter break and return to the office to help out in our busiest time of year.

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MMI interns pose with Santa's "sleigh" at the Sugar Land Town Square tree lighting ceremony.

MMI has a wonderful internship program that is open to both high school and college-age students. There are always young minds buzzing around the office to assist on various projects, but during the holidays a good many of our old interns come back and suddenly the halls are bursting with helpfulness and good cheer. Unlike a lot of internship programs, you don’t just sit at a desk all day. Our interns work up a sweat – executing all manner of tasks with flair, from forming massive assembly lines for creating the latest media drop to dressing up like toy soldiers and escorting Santa and Mrs. Claus at the Sugar Land Town Square tree lighting ceremony.

I can’t help but think how different our MMI culture would be if we didn’t have them. They have always been a part of the MMI family and I don’t think any of us could get our jobs done as well without them.

Amanda

For the Greater Good

December 18th, 2009, Posted by Amanda

That’s why TIAA-CREF created their award program six years ago. To support those who serve the greater good. And that’s what we helped them do the evening of December 3,  in recognizing one outstanding medical educator, Dr. Herbert L. DuPont.

In working with our client, we helped them identify a need within one of the communities they serve to build relationships, to give back, to foster good will and most of all build on their brand promise. To create an award is simple, however, it’s power and lasting importance lies with its recipients and those that support it. For our client, this simple concept helped them to further a 50-year legacy of working with Texas’ great medical institutions.

In our usual MMI-way we keep to behind the scenes in this endeavor to help manage the program, the steering committee, develop the tribute video, and produce an award dinner befitting of such amazing leaders in our Texas medical community. For us to see the fruits of our labor come together each year in recognizing people whose life’s work saves lives feels good.

Lauren

We’re Expecting!

December 17th, 2009, Posted by Lauren

We’re happy to announce our newest project at MMI – working with the lovely ladies of Kirtsy and Opmom to coordinate the 2010 Mom 2.0 Summit!

2010 Mom 2.0 Summit - FEB 18-20

It’s a perfect mix of all the things we love – marketing, technology and girl power. The conference will serve as an arena for conversation amongst the most influential thought leaders out there on the web today – mom bloggers, tech moms, marketing representatives, market and brand leaders.

There will be themes, parties, prizes, panel discussions and ideas so electric you’d be living in the dark without them. The team is bursting with news we wish we could announce all at once, but we’ll be keeping you posted both here and on the Mom 2.0 blog from now until February, so stay tuned for the juicy details on the conference you can’t miss.

Still want more? FacebookTwitterFlickr

Robin

When Dad (or Mom) Goes To War

December 16th, 2009, Posted by Robin

One of the great promises of technology is staying in touch. Sometimes it goes awry. Last year, an Army friend passed along the true story of the United States soldier who accidentally “pocket dialed” his parents while in a firefight in Afghanistan. That 3-minute message on his parents’ home answering machine wasn’t exactly how the soldier intended to stay in touch!

One of the great promises of military social media is using technology to stay in touch in secure ways that don’t compromise OpSec, or Operational Security. Deployed troops take communications beyond phone calls and emails, by uploading videos, video-Skyping, and video-conferencing with their friends and loved ones.

But even the best technology for staying in touch doesn’t bridge the gap absences cause. While every military family has its own story about what happens when Dad (or Mom) deploys,  John and Adriana Roldan’s story captures a trend. While John was deployed they communicated as frequently as possible, they hid the hard stuff: he didn’t talk about combat dangers, and she didn’t talk about the combat going on at home — a son’s terrifying tantrums.

Sgt. Chad Ward, an infantry team leader with 1st Bn., 14th Inf. Regt., 2nd Stryker Brigade Combat Team, 25th Infantry Division, holds his wife, Kazia and son, Asher, at Schofield Barracks, Hawaii, before deploying in support of Operation Iraqi Freedom Jan. 30. Ward is one of nearly 100 Soldiers who are the first to deploy since the brigade’s main body left for Iraq in November. Photo by: Sgt. Matthew C. Moeller; 8th Theater Sustainment Command PAO www.army.mil

Sgt. Chad Ward, an infantry team leader with 1st Bn., 14th Inf. Regt., 2nd Stryker Brigade Combat Team, 25th Infantry Division, holds his wife, Kazia and son, Asher, at Schofield Barracks, Hawaii, before deploying in support of Operation Iraqi Freedom Jan. 30. Ward is one of nearly 100 Soldiers who are the first to deploy since the brigade’s main body left for Iraq in November. Photo by: Sgt. Matthew C. Moeller; 8th Theater Sustainment Command PAO www.army.mil

Anecdotal stories of the stresses families experience are nothing new to staffers at the non-profit National Military Family Association. Nearly all of the employees and volunteers are military spouses, retired military and military children; they know the stress first-hand. The Association started summer camps for military children several years ago (”Operation Purple“) and began hearing higher volumes of stories about the stresses of eight years of war and multiple deployments.

Increasingly, more attention is paid to what warriors experience, but the Association discovered that no one had ever undertaken a rigorous, scientific study of the effects of parental deployment on children. So they raised the money and commissioned the highly respected RAND Corporation to undertake a ground-breaking study with the goal of discovering evidence-based results of what children experience.

The first wave of results are in and the National Military Family Association has them. Among other key findings, the Study reports that military children experience higher levels of anxiety, that family reintegration is tough (reintegration is the term for post-deployment, when the soldier-parent returns), and that the well-being of the caregiver at home is intimately linked to the well-being of the child. To some of us, the results may produce a “well duh!” moment, but this is solid, evidence-based research, not just a friend’s story or a gut feeling.

I’m grateful to the National Military Family Association for commissioning this study, and for examining its results to see what needs to be done to help — in particular — the children. One of the things that really strikes me is that we have to address the issues of reintegration before soldiers deploy. If you know that a son or daughter is going to think Dad’s a stranger when he comes home, let’s do everything we can to lessen the psychological and emotional distance.

I’m smart enough to know that the U.S. military is smart enough to know this is an issue, and based on all the honorable soldiers, sailors, airmen and marines I’ve been privileged to meet, I’m trusting them to be working on this. But here is my two cents: We’re making extraordinary progress with communications. Let’s set up the kinds of frequent communication – including innovative social media tools and platforms – that keep parents and children connected when they’re apart.