Perry’s Restaurants – Event Planning | Marion, Montgomery, Inc.

Perry’s Restaurants – Event Planning

Event Overview
Client: Perry’s Restaurants
Industry: Restaurants
Event Name: Perry’s Steakhouse & Grille Grand Opening
Location: Austin, Texas
Date: October 2008
Attendees:

Patrons of the Austin Symphony
Family, friends and employees
Local media members

MMI Strategy and Implementation
As Perry’s Restaurants opened new steakhouse locations throughout Texas, MMI helped to create partnerships between Perry’s Steakhouse & Grille and local charities such as the Austin Symphony. To increase awareness and contribute to the communities in which Perry’s would open new locations, Perry’s would donate a portion of opening-night proceeds to a local charity. Prior to the grand opening vintner-style dinner, MMI coordinated a private wine tasting and tour to engage the local community. Activities included:

Securing Austin Symphony members to perform at the event
Designing and distributing an event invitation
Creating and coordinating the parameters of the partnership
Consulting on the menu
Obtaining pre- and post-event press coverage

Event Results
This was the fourth grand opening of a Perry’s Steakhouse & Grille that MMI managed. MMI continues to work with Perry’s as the restaurant prepares to enter new markets across Texas.