On Center Software – PR Case Study

Situation
On Center Software, a leading provider of electronic plan viewing, takeoff, estimating and production tracking software for the construction industry, wanted to secure unprecedented editorial placements in major national trade publications as it introduced new products to the market.

Approach
MMI researched appropriate media contacts and developed ongoing relationships with editors of key construction industry publications, pitching them a steady stream of news and feature ideas to keep On Center Software top of mind. We also collected On Center client testimonials and documented case studies of user successes with On Center products, and provided them to journalists as resources for their articles. In addition, we initiated opportunities for On Center to partner with appropriate media organizations to maximize brand awareness.

Results

  • In just four months, we placed On Center Software news in 16 trade publications that had never covered the company.
  • Several major industry publications carried bylined articles that we helped craft for On Center’s senior management team members.
  • Equivalent media value of the On Center news coverage achieved during our first full year of representing the firm was nearly $500,000.
  • We successfully negotiated for an On Center representative to appear on stage with football legend Roger Staubach at a major construction industry conference to help give away autographed footballs to attendees, generating positive buzz and goodwill for the company.