Marion, Montgomery, Inc.

Social media helped the Shell Houston Open (SHO) reach out to a wider audience with help from a new blog called SHO and Tell, Twitter, Facebook and female ambassadors group comprised of media members, business leaders and well-known Houston philanthropists.

These social networking enhancements helped the Shell Houston Open reach audiences beyond the traditional golf fan and helped raise awareness of the tournament’s charitable activities.

During the event in April 2009, the Shell Houston Open Twitter account gained 226 followers (a number which has since almost tripled to nearly 600) and was mentioned in 172 separate tweets by other Twitter users, a number that equates to 214,752 impressions.