Marion, Montgomery, Inc.

We created Facebook and Twitter accounts for Sugar Land Town Square (SLTS) in May 2009 with the purpose of creating “A Round Table for The Square” and an online community where people can “come share about food, shopping and life in the SL.” Within the first two months of launch, @SLTownSquare grew to 350 followers and resulted in 26,233 impressions, or exposures, for the Sugar Land Town Square name. Six months after launch, @SLTownSquare grew to 532 followers, with shared tweets resulting in over 78,000 impressions.

In addition to a Twitter account, MMI established a Facebook page for Sugar Land Town Square. The page began as a medium for us to get the word out about SLTS events and support SLTS tenants’ promotions. We quickly found that there was a substantial audience on Facebook, and the page now serves as a great way to interact with the Sugar Land community. Page “fans” comment on our posts and photos daily and we are able to answer their questions and gain insight into what they like best about Sugar Land Town Square. Just two months after we created it, the Sugar Land Town Square Facebook page garnered 828 fans. The following continues to grow, with more than 1,400 fans six months after creation.