Shell Energy Services
Shell Energy Services faced steep competition in a newly deregulated gas market. We helped create visuals to communicate price comparisons and instituted a “Cash this Check” program as a one-step method for realizing savings and switching utility companies. The outcome?
- Connects/closing ratio from direct mail increased .9 percent
- Reduced direct-marketing-per-unit cost by 15 percent
- The year the campaign broke was the first year our client had seen year-after-year growth
